If you are a business owner in today’s day and age then you are probably trying to figure out what is the best way for you to reach your audience, and luckily there a ton of different ways for you to do that. One of the most famous solutions that business owners come up with is to use a social media platform in order to reach their target audience in an easier way. As one of the biggest social media platforms in the world, Facebook has also managed to take over the marketing and ecommerce world and get more and more business owners to use it as a part of their business strategies. Today we are going to be taking a look at some of the pros and cons of Facebook marketing and what you need to consider as a business owner in the US, so make sure you keep reading in order to find out more.
You may also be interested in reading about Facebook marketing in India: https://www.shopify.in/facebook-marketing
You can reach your target audience and create a great dialog with them
Every business has a target audience and when creating the different business strategies it is all about reaching them in the most effective way possible. And thanks to Facebook you now actually have the chance to go to where you customers are and reach them really easily. One of the best things about using social media for marketing is the fact that you actually get the opportunity to create real dialog with your customers. Having an ecommerce, you can always communicate to customers via emails or a review section, but when you are on Facebook you get to speak to them directly in the comments of your product photos, on your timeline and even on Facebook Messenger if that is something that you want to do. All of this will let you create a much better relationship with your customer base, which they will definitely appreciate and it will also give your business the image of a brand that cares about the opinions of their customers.
You can create polls
Again, this has everything to do about what your customers want and need from your brand in the US, and at the end of the day that is the most important thing. So an incredible benefit of using Facebook for Marketing is the option that allows you to create polls. These polls are very popular, especially amongst creators in Instagram, but they are now part of Facebook as well and they can be incredibly useful. When you want to release a new product, but you are not sure how the customers will react, you can just create a poll and that will help you out with the decision. Again, this also circles back to the fact that it will give customers the the impression that you value them and their opinions, which is something that will almost always result with you getting much better sales.
Everyone can be a critic
One pretty big downside of this type of marketing is the fact that Facebook has kind of lost control over it’s marketing portion of the platform and that can have some serious consequences to your business. Getting reviews and comments can be a really great thing for any brand in the US because potential customers usually like to get the opinion of someone that has already made a purchase from the brand and good reviews can encourage new customers to buy from you. However, when it comes to Facebook, things are such that anyone can leave a comment on your page regardless of whether they are your customer or not. The worst part here is that any one of your competitors can create a fake profile and come to your page and post rude and degrading things, or else wrote incredibly negative comments on your product images and so on. You can be sure that all of this will have a very negative effect on your brand and it will be very hard for you, as the owner of the business, to uphold that professional image that every brand should have.
A lot of people are leaving the platform
Something else that you need to consider when talking about marketing on Facebook is that the platform has actually been loosing a lot of users over the last few years. A lot of people have lost the trust that they used to have in this social media platform thanks to a few scandals, and now they are deleting their profiles in order to protect themselves. Of course, the platform still has billions of active users that are potential customers, however the fact that there is some trust is being lost is definitely something that you have to keep in mind. This will really affect your decision of whether you should invest in this marketing strategy and how you should approach it, because the last thing you want is to waste your company’s money in order to try out something that may not work well in the long run.
When it comes to Facebook, the one thing that is for sure is the fact that people are really divided when it comes to whether they like it or not. Some people really like and enjoy using this social media platform, while others are completely over it and have decided that they want nothing more to do with the platform. However, since Facebook is still a powerhouse in the social media world, it has the ability to give you reach to millions of people all over the world, so it is worth checking it out as an option for a new and fresh marketing strategy. As you can see from this article, there are some serious benefits and downsides that your business in the US will have to deal with, so you have to make your decision about whether this is the right strategy for you or not very carefully. We really hope that you enjoyed reading this article and that it helped out and that it will end up making your decision easier in the end.